Caltex Delo

Smooth operator

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Our brief was to create a new structural and graphic packaging design solution that would work across a wide range of products and packaging formats.

 

In addition, we were tasked with integrating the new Delo logo and brand hierarchy reflected in the updated portfolio.

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Our structural design solution balances significant improvements in product handling for the consumer with the subtle, yet familiar design cues and brand equities owned by Delo. This ensured existing consumers were not alienated by the new design system.

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Our graphic label design solution uses a clear colour palette combined with impactful technical illustrations and an efficient information panelling system to deliver a strong and adaptable design system.