100PLUS

Balance & Harmony

Our brief for the 100PLUS brand identified two primary objectives. The first was to develop a new isotonic proposition for the 100PLUS range specifically targeting those consumers who took their gym training and hydration to a more serious level. We recommended and launched a new variant called Aqtive, which had a lighter carbonation profile and was formulated to be clear, to reflect the characteristics of water.

The second objective was to harmonise the brand presentation across both the can and new structural bottle design. Our solution for the brand presentation brought harmony and consistency to what was previously a chaotic and inconsistent brand experience.