strategy design experience
About us
We are an independent brand design consultancy specialising in FMCG branding, packaging and retail experiences.
Located in Singapore, we craft brands that resonate deeply with consumers to deliver impactful brand experiences.
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Our approach is simple, uniting the profound potential of three pivotal disciplines. We call this the 'Power of 3', and it profoundly influences every facet of our business, informing not just 'how' we work, and what we deliver, but more importantly, the 'why' that fuels our passion.
Insights - Deeply cultural to drive the creative strategy.
Inspiration - Garnered from all four corners of the world.
Ideation - Simple but creatively powerful ideas.
The Power of 3 is integral to our identity and inextricably woven into our brand name.
​​​Insights. Inspiration. Ideation.
​​​Hence i3 design.
What we do
Our primary focus lies in the development of disruptive brand narratives and transformative brand experiences, strategically designed to resonate with consumers. This approach is instrumental in establishing brand relevance and promoting brand leadership.
Our commitment to excellence is evident in our consistent effort to bridge the gap between consumer experiences and customer engagement. This enables us to deliver highly immersive and captivating brand narratives, reinforcing our dedication to crafting compelling brand stories.
How we do it
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Our creativity is grounded in three fundamental pillars:
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Cultural Storytelling: Throughout the course of human history, cultures worldwide have employed storytelling as a means to communicate ideas, express values, and disseminate information. Today, the most successful brands are those that craft their own distinctive, engaging narratives.
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Talent Collaboration: We embrace the idea that inspiration knows no bounds. Accordingly, we actively foster collaboration with exceptional talents from across the globe, ensuring the delivery of top-tier creative concepts.
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Leadership Access: With over 25 years of experience in branding, we understand that our clients value real-world expertise. Our most seasoned professionals partner with clients directly to tackle challenging issues and effectively leverage our knowledge and experience.
Why we do it
At our core, we advocate the use of design as a catalyst for positive impact and this is the driving force behind our approach.
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We continuously evaluate our design solutions and their potential for positive impact by adhering to the following guiding principles.
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Positive Actions: We scrutinize how a brand can contribute to societal well-being, and the betterment of humanity as a whole. Our aspiration is for all brands to engage in a responsible and positive manner.
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Be Bold, Be Brave: We are dedicated to shaping ideas that challenge conventional thinking, striving for innovation that disrupts the status quo.
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Simply Human: Our focus lies in understanding human behaviour and harnessing the power of a simple idea to drive behavioural change.​
These guiding principles serve as the bedrock for all that we do, enabling us to craft immersive brand experiences that ignite action, evoke empathy, and foster brand loyalty.
