About
i3 Design is an independent consultancy specialising in strategy, design, and innovation, headquartered in Singapore with a sharp focus on serving clients throughout the Asian region.
We firmly embrace the concept of purposeful design, a core tenet that underpins our methodology. Our approach is elegantly straightforward, uniting the profound potential of three pivotal disciplines:
Strategy – Informed by deep cultural insights
Design – Infused with inspiration from all over the world.
Innovation – Powered by elemental ideas
We aptly term this paradigm the 'Power of 3,' and it profoundly influences every facet of our business, dictating not just ''how' we work, and what we deliver, but more significantly, the 'why' that fuels our endeavours.
This guiding principle is so integral to our identity that it is inextricably woven into our brand name.
Insights. Inspiration. Ideation. Hence i3 Design.
What
Our primary focus lies in the development of disruptive brand narratives and the curation of transformative brand experiences, strategically designed to resonate with cultural contexts. This approach is instrumental in establishing brand relevance and promoting brand leadership.
Our commitment to excellence is evident in our consistent effort to bridge the gap between consumer experiences and customer engagement. This enables us to deliver highly immersive and captivating brand narratives, reinforcing our dedication to crafting compelling brand stories.
How
Our creative ingenuity is grounded in three fundamental pillars:
Cultural Storytelling: We recognize the significance of conveying compelling narratives through our work. Throughout the course of human history, cultures worldwide have employed storytelling as a means to communicate ideas, express values, and disseminate information. These 'cultural stories' endure through generations, shaping our society and leaving an indelible mark on our collective psyche. Today, the most successful brands are those that craft their own distinctive, engaging narratives.
Talent Collaboration: We embrace the idea that inspiration knows no bounds. Accordingly, we actively foster collaboration with exceptional talents from across the globe, ensuring the delivery of top-tier creative concepts.
Leadership Access: With over 25 years of experience in the brand landscape, we understand that our clients highly value real-world expertise. Through direct access to our most seasoned professionals, we partner with clients to tackle challenging questions, effectively leveraging our knowledge and experience.
Why
At our core, we advocate the use of design as a catalyst for positive change. This philosophy, which we term "Design for Positive Change," is a driving force behind our approach.
Our commitment extends to the continuous evaluation of our design solutions and their potential positive impact. We adhere to the following guiding principles:
Positive Actions: We scrutinize how a brand can contribute to societal well-being, environmental responsibility, and the betterment of humanity as a whole. Our aspiration is for all brands to engage in responsible and positive actions.
Be Bold, Be Brave: We are dedicated to shaping ideas that challenge conventional thinking, striving for innovation that disrupts the status quo.
Simply Human: Our focus lies in understanding human behaviour deeply and harnessing the power of a simple idea to drive behavioural change.
These guiding principles serve as the bedrock for all that we do, enabling us to craft immersive customer and consumer experiences that ignite action, evoke empathy, and foster unwavering brand loyalty.
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Experience
Our client experience encompasses a diverse array of categories and markets, spanning both established and emerging sectors.
For comprehensive insights into our successful collaborations with these clients and many others akin to them, please don't hesitate to reach out. We are eager to share our extensive experiences with you.
