Nestle Bliss

Blissful thinking​

As market leader, Nestle Bliss had its fair share of 'me too' or copy-cat followers and needed to stay one step ahead of its competition. However, this challenge was only one of a number of design challenges that needed to be addressed.

The previous design suffered from a lack of shelf impact and brand visibility as well as limited differentiation between the two product ranges, often causing consumers to pick up the wrong one. Furthermore, the previous bottle design was perceived to be too 'heavy' and not reflective of the healthier benefits of drinking yoghurt.

​

Our new structural design was inspired by a more slender feminine aesthetic, ensuring the product proposition was more clearly delivered. This coupled with strong varianting, ranging and visual appeal ensured no more confusion at shelf and high visibility in store. Post relaunch, heir leadership position and marketshare was successfully defended.