Chevron Texaco

Peak performance

Our brief was to produce a new structural packaging design (single handle only) to reduce material costs and improve consumer experience. We were tasked to create a new label design communicating the premiumness of the brand and product performance: cleaner smoother engine pick up and improved power delivery.

Our solution not only reduced packaging material costs significantly, we were also able to deliver Improvements in packaging hierarchy and variant communication. Imagery clearly communicates a clean engine and power delivery through the use of a piston as well as a visual metaphor for the heart of the engine.