Jacob's

Reflecting nature's warmth and goodness to give consumers a compelling reason to believe.

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When your product looks the same as everyone else, you have to build an engaging brand and product narrative that ensures consumers are immersed in the experience. Nature's warmth and goodness was a great foundation on which to build a compelling consumer proposition. When combined with a superior product formulation and product claims the reason for the consumer to believe and re-engage the brand was very strong.