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Maggi Hot Cup.jpg

Maggi

Dutiful jugglers

 

Mothers the world over have a tough time juggling home life, looking after the children, cooking, cleaning, budgets and finance. Our design solution recognised their critical role in keep the family together.

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Instant noodles does not seem like the first choice for the best nutrition for the family, but it is so often the go to choice for many mothers.

 

The interesting insight that came out of our research was the fact that the majority of gatekeepers would use the noodles as a base and then create the dish that made it hers.

 

Adding many additional ingredients, Maggi noodles becomes her home recipe and a way of making it special.

 

Our design solution focused on reflecting this care and attention and reflected this story on the pack. The design show many ingredients being prepared and added to make that special home made comfort food.

Maggi Low Fat.jpg

Client

Nestle​

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Brand

Maggi​

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Sector

Instant noodles

- M2MN

- Mi Goreng

- Hot Cup

- Goreng Hot Cup

- BBQ Hot cup

- Low fat

 

Capabilities

Brand strategy

Brand positioning

Brand architecture

Portfolio strategy

Visual identity

Packaging design

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© 2024 by i3 design

(Ideas Insights Inspiration Pte Ltd.) 

Singapore

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DESIGN FOR POSITIVE IMPACT

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mark@i3dasia.com

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