Peel Fresh

A fresh start

Marigold Peel Fresh is familiar favourite for Singapore consumers. So when we were given the opportunity to refresh the Peel Fresh brand and packaging, we were careful not to make the same mistake the Tropicana juice brand made not so long ago. Tropicana decided to develop an ultra modern pack design with no recognisable brand equities. No surprises for guessing what happened!

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Instead our approach for Peel Fresh was simple. Modernise with strong refreshment cues, appetite appeal, clear varianting and pack hierarchy. But keep what consumers know and love. I am glad to say the brand did not suffer the same fate as Tropicana when it relaunched!