strategy design experience
Poca Snacks
Poca Loco
Consumers in Vietnam were already having a hard time navigating at shelf in this category, so the introduction of yet another product into the Poca portfolio, meant we had to pay close attention to developing strong product ranging, packaging hierarchy and varianting strategy.
Poca Core Range
Intense flavour value range of corn chip snacks from the Poca product portfolio. Leveraging strong appetite appeal and bold flavour colours to improve navigation at shelf.
Client
PepsiCo (Frito Lay)
Brand
Poca
Sector
Snacking
Extruded corn chips
Potato chips
Nuts
Capabilities
Portfolio strategy
Brand architecture
Brand identity
Visual identity
Packaging design
Poca Kids Range
For kids of we created a simple, but effective character set designed to engage kids with the strong visual character appeal and a wide range of relevant kids activities.
Poca Nutz Range
Nutz was one of a number of products in the portfolio that benefited from a new brand identity and strong packaging hierarchy.
Poca Premium Range
Signalled by a strong change in brand and pack hierarchy, the use of premium colourways for this range helps consumers navigate at shelf.