Shokubutsu

Breathing new life into Japan's leading personal care brand.

With competition continuing to gain ground over Japan's leading body wash and facial foam, Shokubutsu had to focus on building a brand experience that only they could own. A new structural design for the primary packaging was developed to express the heritage in brand's natural plant story. This unique natural leaf shape, coupled with a minimalist Japanese label design, created a simple and elegant experience only Shokubutsu could carry off.