Lay's Stax

Find your inner strength​

Our innovative structural design solution helped to ensure the Lays Stax consumer experience was superior to its competition.

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Looking to nature for inspiration, we were able to adopt one o strongest shape forms in the natural world, the hexagon. This was our inspiration for the outer tube structural design, creating structural integrity and an aesthetic not previously seen in the category.

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This improvement in structural integrity, coupled with a unique product tray designed to improve the consumer experience, ensured a high degree of acceptance launch.